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Luxury Brand Players and Mobile Phone player continue to cooperate to bring new freshes to mobile phone world. After the deals between LG and Prada, Motorola and Dolce&Gabbana ; Samsung Electronics is also in discussions with luxury brand Giorgio Armani on jointly producing electronics items.

Sources close to the deal say Samsung and Armani have been in talks since early this year, with the process in the final stages of discussion. The Italian designer will not only provide the designs but will also actively participate in the development of new products.

"We are now in talks with Armani to work together in making premium goods such as mobile phones and televisions," a Samsung spokesperson said, declining to comment further.

In the past Samsung has created phones for luxury electronics maker, Bang and Olufsen (Serene Phone)