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After a long waiting time Apple launched it revolutionary phone iphone and around the same time LG hit back.

Mobile phone giant LG and fashion giant Prada joined their power and they produced best phone ever candidate... LG Prada KE850. LG Prada is just like its biggest rival Iphone. LG Prada is still shown the biggest competitor of iphone.

We will see the result of this competition. Now lets take a look at this black pearl

At first we must say that this special editon fashion phone has touchscreen technology, mean no phone keys...

General Features

• Network GSM 900 / GSM 1800 / GSM 1900

• Size Dimensions 98.8 x 54 x 12 mm

• Weight 85 g

• Display Type TFT touchscreen, 256K colors

• Size 240 x 400 pixels, 3 inches

- Capacitive touchscreen
- Flash UI
- Downloadable wallpapers

• Ringtones Type Polyphonic (40 channels), MP3

• Memory Phonebook 1000 entries

• Call records 40 dialed, 40 received, 40 missed calls

• Card slot microSD (TransFlash)

- 8 MB shared memory

• GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps

Other Features

• EDGE
• Bluetooth v2.0 with A2DP
• USB v2.0
• SMS, EMS, MMS, Email
• Camera 2 MP, 1600x1200 pixels, video(30fps), flash
• Browser WAP 2.0/xHTML
• Java MIDP 2.0
• MP3/ACC/WMA player
• FM radio
• Document viewer (.ppt, .doc, .xls, .pdf, .txt)
• Organiser
• Voice memo
• Handsfree
• Battery Standard battery, Li-Ion 800 mAh
  Stand-by Up to 300 h
  Talk time Up to 3 h

SWOT of LG Prada ( Swot is a kind of anaylsis that are used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved ) for more detail about SWOT

Strenghts:

• Toucscreen
• Avant-garde design

Weaknesses:

• No 3G
• No WLan
• No Gps
• 8 mb shared memory (under the standards according to rivals)
• 3G No

Opportunities

• LG's and Prada's customer loyalty
• Customer expectations

Threats:
Iphone is enough threat for LG Prada